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For 348 days, this simple sentence has been stuck to cork board a foot above my desk.
And it all started curled up on my parent's couch during the holidays of 2021.
I was trudging through goal-setting for 2022.
I bounced between vanity metrics like "number of twitter followers" to meaningless phrases like "rekindle a love of exercise".
But when you strip it down.
Good goal-setting is the answer to one question:
What would make this year an A+?
Let me explain what I mean by "forces of nature", what happened, and why this goal may just be what you need in 2023...
So there's this essay I've devoured yearly since college.
It's called "How to Be Successful".
But that's not why I care about Sam's opinion.
In 2009, Inc Magazine asked Y Combinator founder Paul Graham one question:
He listed the obvious ones... Steve Jobs, Larry Page and Sergey Brin.
But he added another: Sam Altman.
Sam was 24 years old... And Paul Graham said this:
I'm 24 right now. And I currently feel like the world's biggest slacker.
10 years later in 2019, Sam writes "How to Be Successful".
In it, Sam talks about how he approaches network building.
When he meets someone, he looks for one thing:
So when I'm curled up on the couch in December 2021, I couldn't get Sam out of my head.
Why do I write stuff on Twitter? Why do I write this newsletter?
Not for followers. Not for clout. Not to sell an overpriced e-book.
I do it to find and attract forces of nature (like you!).
This is the north star.
So this year, it became my #1 focus.
It led me to meeting the CEO of Hubspot.
I met over 30 forces of nature in 2022.
It's worth 1,000x more than a dollar amount in my bank account. Or an inflated-bot-infested-follower count.
So as you approach 2023, ask yourself this:
What's the north star metric that makes everything else meaningless?
The rest is gravy.
Thanks for reading,
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