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How I Think

🏎 Elon's Super Secret Manifesto

Published over 1 year ago • 3 min read


In 1932, Babe Ruth called his shot. He stepped up to the plate in the world series, wagged his fat fingers at center field fences and basically said

"I'm going to hit the next pitch to the fences. And there's nothing you can do about it."

The next pitch, big Babe Ruth smacked that ball into the stands and jogged around the bases to create an iconic moment in baseball history.

I honestly hate baseball (as a lax guy at heart).

But what I do love are "shot callers". These are people who make crazy ambitious claims in public. They write them down. They shout them from the rooftops.

But above all, they obsess over a north star or a big dream.

Shot callers create public accountability... and risk public embarrassment.

One of the world's best shot callers is a guy you may have heard of named Elon Musk.

On August 2, 2006, Elon wrote a manifesto titled "The Secret Tesla Motors Master Plan (just between you and me)"

In it, he outlines how this little electric car company would take over the world with 4 simple steps:

"Build a sports car
Use that money to build an affordable car
Use that money to build an even more affordable car
While doing above, also provide zero emission electric power generation options"

In the next 15 years, he did it. But you already know Elon Musk is a badass entrepreneur.

What I find more useful is this concept of "calling your shot" and how we can apply it to our lives.

My hot take: Every single person needs to call their shot with a manifesto.

It could be how you're going to be the best parent in the world. Or how you're going to crack the code on human teleportation.

But you need to call your shot. And here's why...

The North Star

I firmly believe that humans are wired to be miserable without the feeling of progress. You need to feel like you're growing... or you feel like you're dying. This could be as simple as upping your weight on the bench press every month.

Or growing your follower account on Twitter. Or the number of digits in your bank account.

So we need growth. But what we really need is to feel like we're growing towards something.

This is the North Star. Your North Star is your ultimate destination. And this is why you need a master plan.

It forces you to figure out where you want to go. But also forces you to ask... "why do I want this?" which is even more powerful.

Because I have a sneaky secret.

Along the journey, I promise you will want to give up.

But the only thing keeping you going is a strong WHY.

A why you did this in the first place. And a why you keep going despite a little road bump.

So you need a North Star with a strong why.

And this is exactly what Elon's manifesto did.

Accountability

You know the best way to force action?

Tell all your friends that you are doing it. Or telling the whole damn world is even better.

Now, your only choice is to do it.

Or risk developing a reputation as the guy or gal who never follows through.

This public pressure... is a beautiful thing.

And is crucial to achieving what you want.

The Secret

The Secret is this corniest movie ever (trailer here btw... you will laugh)

And it's based on the following:

"If you visualize it and put the right energy out into the world, you can attract to you everything you want in this world."

Yes, I know this sounds a lot like voodoo bullsh*t.

But bear with me for a second.

You need a North Star. You need to tell the world. And you need to work everyday to achieve it.

And in my mind if you put the right energy out there (with the right mix of hustle), you can attract to you anything you want in this world.

I've seen it way too many times in my own life for it to be a coincidence.

Now, you may be kinda curious.

Chris, what's your manifesto?

Here it is:

  1. Write good stuff on the internet and attract millions of friends
  2. Learn and apply the building blocks of business (at Meow)
  3. Use media as an unfair advantage to build my own business

See ya next week,

Chris Hlad

p.s. Aidan Yeep did a dope job on Moonshot illustration. You can check out more of his stuff here

p.p.s. Elon dropped his Master Plan Part 2 in 2016. Totally worth reading here

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